Goal setting strategies : is the S.M.A.R.T model smart enough?
November 1st, 2009
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Here are two well-documented stated goals that can be considered S.M.A.R.T. - one considered a great success the other a great failure, both coincidentally from the US.
- Successful goal: NASA getting a man on the moon and back again alive. JFK in 1961: “First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.“
- Un-successful goal: General Motor’s fixation on getting back 29% of the US market-share
An email thread I was on recently with thousands of smart recipients questioned the value of setting specific goals at a high level; that they can damage an organisation more than they help. Are S.M.A.R.T. criteria enough?